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  • What we do
    Industries
    • Consumer product
    • Telecommunications, Media & Technology
    • Public Sector
    • Retail
    • Health
    • Energy & Commodities
    • Consumer product
    • Telecommunications, Media & Technology
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    • Artificial intelligence
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  • How we do it
    Strategy & Consulting
    • Digital Transformation Framework
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    • Digital Transformation Framework
    • Product Management
    • Experience & Design
    • Engineering & Technology
    • Data & Artificial Intelligence
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  • Why we do it
    Client Stories
    • AIWIN: A Cinematic Introduction to a Legacy of Trust
    • Amr Sharaf: Translating Poetry into a Visual Experience
    • Capturing an Icon: The Ola Al-Fares Videography Session
    • Khazan: Crafting “Alz Al-Lahzat” – A Campaign for Memorable Moments
    • Meraas: Forging a Modern Residential Identity for Dubai
    • Meraas’ La Mer: Capturing the Essence of a Beachfront Metropolis
    • Meraas’ The Beach: Defining a Contemporary Coastal Lifestyle
    • Saudi Food Bank: Inspiring the Next Generation to Reduce Food Waste
    • AIWIN: A Cinematic Introduction to a Legacy of Trust
    • Amr Sharaf: Translating Poetry into a Visual Experience
    • Capturing an Icon: The Ola Al-Fares Videography Session
    • Khazan: Crafting “Alz Al-Lahzat” – A Campaign for Memorable Moments
    • Meraas: Forging a Modern Residential Identity for Dubai
    • Meraas’ La Mer: Capturing the Essence of a Beachfront Metropolis
    • Meraas’ The Beach: Defining a Contemporary Coastal Lifestyle
    • Saudi Food Bank: Inspiring the Next Generation to Reduce Food Waste
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Digital Transformation Framework

What is digital transformation framework?

Every organization’s path to transformation is unique. At Persici, each transformation we lead is powered by five core capabilities. These capabilities set us apart, and when combined with the strength of AI and our Digital Transformation Framework, they empower our partners to uncover and realize value at scale.

We call these our Digital transformation framework Capabilities

Our Digital Transformation Framework defines our unique philosophy for driving successful business transformation. When its elements work seamlessly together, it becomes the key to unlocking lasting impact. This approach—bringing together strategy, product, experience, engineering, data and AI—sets Persici apart, enabling us to deliver extraordinary value and measurable outcomes for our clients.

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Define and validate sources of value with clear, scalable plans for growth.

Build evolving, living products that continuously deliver value through Agile and outcome-focused models.

Craft human-centric journeys that connect digital and physical touchpoints, powered by emerging technologies and AI.

Transform technology from a cost center into a true enabler of speed, quality, and agility.

Leverage data responsibly to fuel insights, automation, and personalization, creating measurable business impact.

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how does it work

Our Digital Transformation Framework exists to drive the implementation of business transformation with one central goal: unlocking value for our clients and their customers. True transformation demands that all core capabilities work seamlessly together, reinforcing and amplifying one another to deliver sustainable impact.

We begin by developing and testing hypotheses around priority value pools that align with an organization’s purpose. This capability forms the bridge between your business mission and real-world customer solutions. Strategy stays active throughout pilots and testing, evaluating the feasibility of building, scaling, and going to market with new products or services. It's also instrumental in identifying the right ecosystem partners to amplify your impact .

With a focus on speed, quality, and value, our product teams ensure solutions evolve at pace and scale. Product isn't just about implementation—it’s about solving meaningful problems, continuously iterating via agile methods, and using generative AI as both a tool and a core part of the workflow .

We craft exceptional customer journeys that transcend organizational silos. Experience brings strategy to life—not just through interfaces, but by ensuring internal functions support seamless user-centric solutions. Our designers harness AI toolsets and leverage partnerships with Adobe, Google, and Microsoft to make experiences both fast and deeply personalized .

Engineering transforms what's possible via technology into reality—rapidly and reliably. Built on agile, lean, and DevOps principles, this pillar focuses on architecture, ways of working, and multidisciplinary talent. Engineers are embedded in feedback loops to continuously test, refine, and deliver solutions that uphold both quality and pace .

Data and AI aren’t just tools—they’re the fuel that powers all other capabilities. Through four strategic lenses—utility, data science & AI, data-centric design, and ethics—we ensure insights and automation are integrated responsibly and effectively. This capability enables continuous optimization, innovation, and ethical value exchange with stakeholders .

How digital transformation frame work drives value

Now that we’ve explored each of the core capabilities, it’s clear how powerful they become when seamlessly integrated. Working in unison and amplified by the power of AI, these capabilities unlock transformative benefits that accelerate growth and create lasting impact.

Our combination of core capabilities helps organizations accelerate digital transformation and bring innovative products and services to market faster.

Our core capabilities place significant emphasis on customer experience, empowering organizations to deliver more personalized and engaging interactions that drive loyalty and fuel revenue growth.

By leveraging our integrated capabilities, organizations can unlock stronger business performance—driving higher revenue, greater profitability, and expanded market share.

Our integrated capabilities foster a culture of innovation, empowering organizations to spot and seize new opportunities across the digital landscape

By emphasizing iterative approaches, organizations gain greater agility. Our integrated capabilities enable businesses to respond rapidly to evolving market conditions and customer needs, keeping them ahead of the competition.

The work of our integrated capabilities is never complete. Products and services should be continuously optimized, while emerging opportunities and technologies—such as advanced generative AI—are constantly explored. This ensures that organizations remain flexible and capable of delivering whatever solutions are needed, with digital at the core

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