Meraas’ The Beach: Defining a Contemporary Coastal Lifestyle
We crafted a visual campaign for Meraas’ “The Beach” to showcase it as a world-class lifestyle destination and drive engagement with key audiences.
A comprehensive media production campaign, including photography, videography, and premium marketing assets, to showcase La Mer's integrated lifestyle.
La Mer is a luxurious beachfront destination in the prestigious neighborhood of Jumeira. With its contemporary minimalist design and 2.5 kilometers of pristine white sand, La Mer blends sophistication with relaxation. It’s more than a beach it’s a vibrant lifestyle hub with high-end shops, gourmet restaurants, and cozy cafés, offering something for everyone.
La Mer wanted to go beyond being just a destination they aimed to position themselves as a fully integrated lifestyle city. The challenge was to create world-class visual materials that showcased its elegance, modernity, and the diverse experiences it offers, while reflecting the breathtaking beauty of Dubai’s most memorable beach.
Persici took on the mission of translating La Mer’s vision into compelling storytelling through:
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We crafted a visual campaign for Meraas’ “The Beach” to showcase it as a world-class lifestyle destination and drive engagement with key audiences.
We forged a residential identity for Meraas that embodies Dubai. Fusing modern luxury with local nature, the brand cements the city’s vibrant global status.
For the Saudi Food Bank, we amplified the “Nabeha Tdoom” campaign, using digital storytelling to inspire kids to reduce food waste and be agents of change.
