Closing the experience Gap in Digital commerce
Today’s shoppers expect more than fast websites and competitive prices. They want personalized recommendations, simple checkout, and rich visual content that helps them trust what
What steps do companies need to take to become truly “data enlightened”?Transform your data into value in consumer product companies
Samah
Today’s shoppers expect more than fast websites and competitive prices. They want personalized recommendations, simple checkout, and rich visual content that helps them trust what
In the digital era, customers aren’t just buying products or services—they’re experiencing brands emotionally. Every interaction, from a website visit to a customer service call,
In the consumer products industry, sustainability is no longer a niche trend—it has become a defining expectation. Modern consumers, especially younger generations, are increasingly prioritizing
collect increasing amounts of first-party data and the world moves toward a cookieless future, the question becomes: how can this data be transformed into strategic insights, safeguarded effectively, and scaled across the enterprise?
What steps do companies need to take to become truly “data enlightened”?Transform your data into value in consumer product companies
Transform your Data into Value As consumer product companies collect increasing amounts of first-party data and the world moves toward a cookieless future, the question becomes: how can this data be transformed into strategic insights, safeguarded effectively, and scaled across the enterprise?
What steps do companies need to take to become truly “data enlightened”?Transform your data into value in consumer product companies – 5 Step
Collect data from every customer touchpoint, including sales, online behavior, and customer service interactions.
Implement insights directly into company operations, like product improvements or personalized customer offers.
Monitor the performance of data-driven actions and continuously optimize processes to maximixe value Transforming data into value is a continuous journey, not a one-time effort. By collecting, analyzing, acting upon, and optimizing data strategically, consumer product companies can unlock new growth, improve customer experiences, and maintain a competitive advantage in an increasingly digital, cookieless world.
Today’s shoppers expect more than fast websites and competitive prices. They want personalized recommendations, simple checkout, and rich visual content that helps them trust what
In marketing, timing and context are everything. Customers don’t experience a brand in one moment—they move through a journey: from awareness, to consideration, to decision,
In today’s fragmented digital landscape, customers move fluidly between channels—social media, email, search, in-store, and even voice assistants. But not every channel delivers the same
In the consumer products industry, sustainability is no longer a niche trend—it has become a defining expectation. Modern consumers, especially younger generations, are increasingly prioritizing
