Lahfaa Perfumes: Luxury Identity & Bottle Design
Crafting an iconic brand identity, custom fragrance bottle architecture, and premium packaging strategy for a luxury GCC fragrance house.
Crafting a Caregiver brand identity and marketing strategy that positions home-cooked meal kits as effortlessly simple.
Persici developed the strategic positioning, core identity, and launch marketing campaign for Hala Food—a meal kit brand created to bring confidence and ease back into home cooking. Operating under the Caregiver archetype with Everywoman accessibility, the brand positioning addresses the emotional and physical burden of daily meal preparation, transforming it into a satisfying, stress-free experience.
In a busy regional food landscape, consumers struggle with “decision fatigue” around meal planning, ingredient shopping, and portioning. The challenge was to introduce a new meal kit category without positioning it as a luxury or a rigid diet plan, but rather as an essential, approachable everyday lifestyle optimizer.
To address decision fatigue and position Hala Food as an everyday cooking companion, Persici built an empathetic, utility-focused brand ecosystem:
Empathy-Driven Brand Positioning: Defined the core message around removing the prep burden rather than the cooking itself. By anchoring the identity in the Caregiver archetype supported by the Everywoman tone, we framed Hala Food as a supportive, reliable, and accessible expert.
Visual Identity & Packaging Experience: Designed a clean, fresh visual language built around comforting natural hues and clear visual cues. The physical packaging was transformed into a key brand touchpoint, featuring color-coded, pre-portioned ingredient bundles and easy-to-follow, step-by-step recipe cards that guide the home cook seamlessly from unboxing to table.
Nutritional & Dietary Transparency: Integrated clear dietary identifiers (such as high-protein, allergy-aware, and calibrated portion options) into all marketing collateral and recipe guides, reinforcing trust and giving consumers complete control over their weekly meals.
Targeted Content Strategy: Launched launch campaigns across digital channels specifically tailored to four key personas: the Health-Conscious Individual, the Busy Working Parent, the Overwhelmed Home Cook, and the Intentional Everyday User. The messaging emphasized time-saving value, zero food waste, and the comfort of home-cooked meals.
Brand Awareness: Established Hala Food as a leading meal kit option across key urban demographics within 6 months of launch.
Customer Sentiment: Achieved a 92% positive brand perception rating, with key feedback highlighting “stress-free preparation” and “home-cooked quality”.
Market Adoption: Over 65% of early adopters cited the clear brand messaging and nutritional transparency as their primary reason for trying the service.
Crafting an iconic brand identity, custom fragrance bottle architecture, and premium packaging strategy for a luxury GCC fragrance house.
We crafted a visual campaign for Meraas’ “The Beach” to showcase it as a world-class lifestyle destination and drive engagement with key audiences.
We crafted a visual campaign for Meraas’ La Mer to elevate it into a lifestyle city. Our photos and videos captured its unique blend of luxury and leisure.