“Letters to Thalia” by Amr Sharaf is a profound collection of poetry that dives into themes of love, philosophy, and existentialism. The work is a true testament to the power of words to inspire reflection, evoke emotion, and invite readers to explore the deeper aspects of life.

Our mission was to create a visual identity and promotional strategy that could mirror the philosophical depth and poetic elegance of “Letters to Thalia.” This required:

• Designing a brand identity that embodies the spirit of the book.
• Ensuring a seamless connection between the written word and the visual expression.
• Producing a promotional video that would not only attract attention but also capture the emotional and intellectual essence of the collection.

The challenge was balancing modern aesthetics with the timelessness of classical literature.