Once morning In persici, an urgent message was sent to all media teams to kick off our new project with Ola Al-Fares.

Our day began with hours of research, organization, and careful selection, paying attention to the finest details to capture shots that reflect her personality and suit her perfectly.

We defined our goal with precision and chose one of the most iconic historical sites in the Jordanian desert: Qasr Al-Kharaneh, where the magic of authenticity meets the elegance of her presence, creating a truly unforgettable experience. The campaign reflects her story through a balanced combination of strength, elegance, and inspiration, delivering a visual identity befitting an icon like Ola Al-Fares.