Khazan: Crafting "Alz Al-Lahzat" - A Campaign for Memorable Moments

A visual storytelling campaign designed to connect a legacy of quality halal products with the joy of everyday family gatherings.

Khazan: Where Halal Meets Excellence

Step into a world where tradition meets innovation. Khazan, a pioneer in halal meat and poultry since 1961, has been redefining quality and taste for over six decades—not just in Kuwait or the Arab world, but across the globe.

From premium frozen delights like burgers, nuggets, kebabs, and crispy chicken fingers for kids, to chilled perfection in mortadella, fully cooked meats, sausages, pepperoni, grilled steaks, smoked chicken slices, and succulent chicken breasts—every product tells a story of craftsmanship and trust.

With over 200 products crafted for every taste and occasion, Khazan isn’t just feeding families—it’s creating memorable moments at the table, one bite at a time to be alz lahazat. Because she wanted to preserve her identity while keeping up with rapid developments to reach her audience easily, she chose Persici to carry out this mission.

Client

Khazan

Project Name

Alz Al-Lahzat

Services

Challenge

At Persici, we wanted to showcase Khazan in a different way, using visual storytelling to highlight their products, engage a wider audience, and strengthen their connection with it, emphasizing that Khazan products are always present in every occasion.

We created captivating and effective advertising campaigns to grab the audience’s attention, focusing on exceptional quality and taste, while linking the products to family occasions that leave a lasting impression.

We also highlighted the variety of food products that allows the preparation of diverse dishes suitable for both adults and children, delivering a powerful message:

Khazan products are more than just food… they are a mark in every unforgettable gathering.

Under her slogan: “Live the Sweetest Moments”

Campaign strategies already implemented:

  • Producing engaging visual content showcasing products in various family moments and settings.
  • Creating short visual stories (storytelling) that connect the products to daily life and special occasions.
  • Utilizing multi-format media, including photos, short videos, and digital banners.
  • Distributing campaigns across various social media channels to reach a diverse audience of adults and children.
  • Highlighting product variety, quality, and distinctive taste in every Khazan item.

The Impact

Persici campaign present a strong presence for Khazzan, highlighting the quality of its products and their presence in every occasion. Through engaging photos, videos, and behind-the-scenes footage, we captured the audience’s attention and visually told the story of the products with tangible impact, introduce the audience to more of their products, paying close attention to every detail in lighting and product presentation.

The Impact

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Kendra Koder

Senior Client Partner

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