ChopOn: Sourcing Engine for Luxury Timepieces
Transforming WooCommerce into a high-end pre-order engine with custom PHP delivery logic and optimized iOS UX for the Dubai luxury watch market.
Engineering a multi-landing page WordPress architecture with custom CPT product catalogs and Saudi Vision 2030 design alignment in Riyadh.
Engineering a multi-landing page WordPress architecture with custom CPT product catalogs and Saudi Vision 2030 design alignment in Riyadh.
Transforming WooCommerce into a high-end pre-order engine with custom PHP delivery logic and optimized iOS UX for the Dubai luxury watch market.
Revamping a broken WordPress site into a high-performance GCC athletic wear store, featuring a custom PHP thermal shipping label engine and 1024M server optimization.
Elevating a GCC fragrance brand with a premium WooCommerce UI migration, seamless taxonomy restructuring, and zero-downtime staging deployment.
Metal Fuze is a premier design and build company based in Riyadh, Saudi Arabia, specializing in innovative construction, interior design, and architectural engineering solutions. Developed on WordPress, the platform serves as a digital gateway for a multidisciplinary firm aligned with the infrastructural momentum of Saudi Vision 2030. The project centered on engineering a clean, highly functional digital presence that balances high-end architectural portfolio showcases with a non-ecommerce technical product directory.
The client needed to shift away from a static, conventional corporate website to an agile, lead-generating portfolio platform. Key challenges included:
Modular Marketing Architecture: Structuring distinct core service lines (General Contracting, Epoxy Flooring, Interior Design) so each could operate as an isolated, high-converting landing page for targeted marketing campaigns.
Non-E-Commerce Technical Cataloging: Presenting complex architectural products (Ceiling systems, Special glass, Access control systems) across 6 categories with technical specifications, without triggering e-commerce checkout flows.
Content Authority & Recruitment: Building a clean, editorial insights hub to demonstrate industry thought leadership while integrating a dedicated careers module to attract top engineering talent.
Bilingual Precision: Ensuring flawless RTL/LTR typography and structural layout parity across Arabic and English interfaces.
Persici designed and developed a custom WordPress solution tailored to the lead-generation needs of the architecture and construction sector.:
PHP
/**
* Registering Custom Post Type for Non-E-Commerce Architectural Products
* allowing technical spec displays and direct RFP inquiries.
*/
function metalfuze_register_product_catalog() {
$labels = array(
'name' => _x('Architectural Products', 'post type general name', 'metalfuze-core'),
'singular_name' => _x('Architectural Product', 'post type singular name', 'metalfuze-core'),
'add_new' => __('Add New Product', 'metalfuze-core'),
'add_new_item' => __('Add New Architectural Product', 'metalfuze-core'),
'edit_item' => __('Edit Product', 'metalfuze-core'),
'view_item' => __('View Product', 'metalfuze-core'),
'all_items' => __('All Products', 'metalfuze-core'),
);
$args = array(
'labels' => $labels,
'public' => true,
'has_archive' => true,
'menu_icon' => 'dashicons-building',
'supports' => array('title', 'editor', 'thumbnail', 'excerpt', 'custom-fields'),
'rewrite' => array('slug' => 'architectural-products'),
'show_in_rest' => true,
);
register_post_type('architectural_product', $args);
}
add_action('init', 'metalfuze_register_product_catalog');
Service-as-a-Landing-Page System: Engineered distinct, bespoke landing page layouts for each core division using modular custom fields, providing marketing teams with independent lead-capture funnels for individual contracting services.
Custom Product Specification Engine: Developed a 6-category Custom Post Type (CPT) product schema that replaces traditional cart mechanisms with an direct “Request for Proposal” (RFP) modal, allowing B2B buyers to evaluate technical data sheets seamlessly.
Editorial & Career Templates: Designed and coded custom templates for individual blog articles and a structured, database-backed career portal to streamline talent acquisition.
Figma-to-WordPress High-Fidelity Build: Translated complex architectural UI/UX wireframes into a fully responsive, lightweight theme, ensuring fast page load speeds and smooth dynamic transitions.
The Metal Fuze platform transformed the brand’s online presence into a dynamic sales and pitching asset. By implementing the modular landing page strategy and a dedicated architectural product catalog, the site dramatically improved campaign conversion rates and simplified the sales inquiry workflow.
The platform effectively positions Metal Fuze as a major contributor to the Saudi Arabia construction landscape, offering an intuitive frontend experience for clients alongside an easy-to-manage backend framework for internal administrators.
